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Dupes. Lookalikes. Alternatives. These are really all just words to describe a drugstore product that performs as well (or better in some cases) than their more expensive high-end counterparts, especially in the beauty space. In most cases, these “alternatives,” which are usually loosely inspired by a popular item from a luxury brand, are more affordable than the products they seem to resemble. And in today’s economy, it’s no wonder everyone is trying to find cheaper versions of their favorite high-end products because let’s face, no one actually wants to spend $70 on a foundation (although there’s nothing wrong with that). When it comes to creating affordable beauty products that look, feel, and perform like high-end products, no one in the game is acing it quite like e.l.f.
Although the drugstore brand has been around for a decade, they’ve really stepped up their product offerings in the last few years to give people what they really want: cheap makeup that are extremely similar to those you’d find at say, Sephora or Nordstrom. And they’ve gone viral for it. However, it’s gotten to the point where e.l.f. has a cult-following all its own, and not just because of their “dupes,” but rather because they sell affordable products with top-notch performance.
From bronzing drops to gripping primers and juicy lip oils, we rounded up a list of the best e.l.f. products that work just as well (or better) than the the pricey high-end stuff and are all under $15.
