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Why Beyoncé’s New Business Venture Has Her Fans Buzzing

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Beyoncé Sports Plunging Blazer for Rare Outing With Jay-Z and Sister Solange Knowles

Prepare to be drunk in love with Beyoncé’s latest project.

One year after the release of her fragrance, Cé Noir, the “Texas Hold ‘Em” singer teased the launch of another signature scent on social media.

A photo posted on the Grammy winner’s Instagram page Oct. 24 featured the pop icon’s silhouette cast against a burnt orange backdrop, tied to her new perfume, Cé Lumière. The caption on the post quoted the song “Protector,” from her most recent studio album Cowboy Carter, reading, “Someday you’re gonna shine on your own.”

Amid the excitement for the new venture, members of the BeyHive couldn’t resist the urge to share their first reactions to the product launch in the comment section.

“I just spent all of my birthday money,” one social media user wrote before adding, “I’m still gonna get it though.”

Another user remarked on the singer’s stunning portrait. “Even the silhouette is sickening,” they raved, “like who else is doing this?”





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