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Years from now, when photos and videos of a purple track are reshared online, Camille Yvinec hopes people will immediately think of the Paris Olympics.
Yvinec, the associate director of brand identity for the Summer Games, eschewed the typical brick red track for lavender lanes and dark violet service areas. She and other organizers decided to create the first purple track in the Olympics, a venue runners have expressed excitement to compete on when track-and-field events start Thursday.
