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‘We Are So Again’ Is an Web Meme for Our Time


Like hottest memes, “we’re so again” is versatile and capacious. There may be virtually no state of affairs during which one can’t be both “over” or “again.” And a part of the humor derives from simply how rapidly one thing will be over after it’s again, in addition to from the exaggerated emotions that will accompany every state of being. (Additionally, the phrase is enjoyable to say. Significantly, attempt it. We’re soooooo again.)

Tom Haynes, a journalist in London, typically finds himself saying it whereas taking part in along with his hockey crew. “It’s such as you’re describing each minor success, nonetheless arbitrary, because the comeback of the century,” Mr. Haynes, 28, wrote in a direct message on X.

Max Learn, a author in Brooklyn, stated he considered the meme in additional economical phrases. He in contrast the sharp and fast swings of being “again” after which “over” to the fluctuations of the inventory market.

“You take a look at all of the financial sentiment readings, and by most measurements the economic system is booming, however no one appears to suppose it’s,” stated Mr. Learn, 38, who wrote concerning the phrase in a publication final summer time. “I believe everybody’s a bit of bit nervous that one thing’s going to activate a dime.”

A way of craving for the current previous can be inherent in being “again.” When Ms. Del Rey carried out at Coachella in 2014, it may not have been a second that anybody on the time thought they’d be longing to dwell once more. A decade later, hindsight casts this period in a tantalizing glow of pseudo-innocence.

“Nostalgia is among the defining cultural concepts on social media,” stated Jessica Maddox, an assistant professor of digital media on the College of Alabama. “Issues which can be rebooted, reworked or come again up once more. It is a phrase that encapsulates that.”

This sense of nostalgia isn’t solely restricted to recollections of higher occasions, Dr. Maddox added, but in addition can apply to most something an individual has already skilled. “Even when it’s chaotic and dangerous or ridiculous,” she stated, “effectively, not less than it’s acquainted.”



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